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51

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Worth a look

Shows a thin review moat (363 avg reviews), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 29Conversion 66Competition 73Returns 80Price range 76Avg price 60Brand share 70Review moat 82Quality gap 20

Review moat

Great363.39

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$5.84–$44.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.14

avg listing price — sweet spot $15–$100

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$37K

$37K/yr · 47K searches

Products