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usa hockey jersey
Skip itSoft demand (-92.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.49avg listing price — sweet spot $15–$100
Review moat
Great154.03avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.39–$97.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great26%top-5 click share — an open shelf
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 569K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-92.3%90-day search growth — must beat 0% to launch
Signals High Returns