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52

us navy shirt

Worth a look

Shows a sweet-spot price point ($22.27 avg), but a small market ($39K/yr) keeps it on the watch list.

Market size 10Growth 79Conversion 12Competition 78Returns 52Price range 93Avg price 93Brand share 51Review moat 66Quality gap 32

Avg price

Great$22.27

avg listing price — sweet spot $15–$100

Price range

Great$14.13–$42.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+69.8%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good868.37

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 184K searches

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