45
ursula wig
Skip itHigh returns (13.4%) — this niche doesn't clear our bar today.
Avg price
Great$22.78avg listing price — sweet spot $15–$100
Review moat
Great280.36avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.73–$32.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$42K$42K/yr · 53K searches
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Returns
Bad13.4%return rate — above 5% kills the launch gate