44
up costume
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.29avg listing price — sweet spot $15–$100
Review moat
Great168.76avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.88–$79.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 96K searches