51
unicorn watch
Worth a lookShows a sweet-spot price point ($16.29 avg), but a small market ($41K/yr) keeps it on the watch list.
Avg price
Great$16.29avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$6.75–$40.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,899.19avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 53K searches