47
underoutfit
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Price range
Great$14.16–$66.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad15,950.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 283K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate
Signals High Returns