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59

under shirt for men

Worth a look

Shows a sweet-spot price point ($20.67 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 57Conversion 33Competition 87Returns 56Price range 82Avg price 89Brand share 40Review moat 1Quality gap 45

Avg price

Great$20.67

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$6.93–$56.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$819K

$819K/yr · 1.5M searches

Growth

Good+31.9%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad47,586.85

avg incumbent reviews — the moat a new listing must climb

Search terms