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under armour shorts
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.84avg listing price — sweet spot $15–$100
Price range
Great$6.77–$44.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$218K$218K/yr · 1.0M searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Bad8,694.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand