36
unc hoodie
Skip itSoft demand (-68.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.30avg listing price — sweet spot $15–$100
Price range
Great$12.49–$106.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great449.85avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 132K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.0%90-day search growth — must beat 0% to launch