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umbrella 2 pack
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Price range
Great$7.93–$40.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+32.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,454.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 57K searches
Signals No Dominant Brand