28
uma costume
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.24avg listing price — sweet spot $15–$100
Price range
Great$8.58–$122.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,358.48avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Returns
Bad10.4%return rate — above 5% kills the launch gate
Market size
Bad$5K$5K/yr · 153K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale