28
ugs for womens
Skip itSoft demand (-84.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$96.72avg listing price — sweet spot $15–$100
Price range
Okay$14.08–$187.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Okay3,703.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 423K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.5%90-day search growth — must beat 0% to launch
Returns
Bad13.2%return rate — above 5% kills the launch gate