29
ugg clogs
Skip itSoft demand (-83.2% this quarter) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$103.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,198.27avg incumbent reviews — the moat a new listing must climb
Price range
Okay$25.73–$323.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$93K$93K/yr · 560K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-83.2%90-day search growth — must beat 0% to launch
Returns
Bad17.3%return rate — above 5% kills the launch gate