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two wild birthday decorations girl
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Review moat
Great340.65avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.12–$35.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$51K$51K/yr · 225K searches