39
two person hoodie
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible44.05avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.23avg listing price — sweet spot $15–$100
Price range
Incredible$15.58–$72.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 108K searches
Growth
Bad-47.2%90-day search growth — must beat 0% to launch