51
tutu
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but high returns (8.6%) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Market size
Good$661K$661K/yr · 3.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.77–$26.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Review moat
Okay2,251.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate