46
turtleneck dickies
Skip itSoft demand (-67.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Price range
Good$6.75–$38.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good727.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 148K searches
Returns
Bad9.5%return rate — above 5% kills the launch gate
Growth
Bad-67.3%90-day search growth — must beat 0% to launch