39
turtleneck compression shirt
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.37avg listing price — sweet spot $15–$100
Price range
Great$10.46–$44.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Good942.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 694K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.6%90-day search growth — must beat 0% to launch
Signals High Returns