49
turquoise
Skip itWeak search conversion (1.6%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Great$6.72–$41.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Review moat
Good1,192.75avg incumbent reviews — the moat a new listing must climb
Market size
Good$355K$355K/yr · 1.5M searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals High Returns