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turquoise earrings
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,193.9avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.7%90-day search growth — must beat 0% to launch
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Price range
Okay$6.64–$20.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$106K$106K/yr · 429K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf