50
turban
Worth a lookShows no brand lock-in (top 5 brands take 57% of clicks), but weak search conversion (1.5%) keeps it on the watch list.
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.21avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.04–$26.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$187K$187K/yr · 969K searches
Review moat
Okay3,190.66avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale