42
trump
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Great$4.52–$47.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$392K$392K/yr · 2.4M searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,471.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale