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50

trolls costume

Worth a look

Shows a sweet-spot price point ($30.90 avg), but a small market ($31K/yr) keeps it on the watch list.

Market size 8Growth 45Conversion 8Competition 75Returns 22Price range 86Avg price 95Brand share 63Review moat 89Quality gap 76

Avg price

Incredible$30.90

avg listing price — sweet spot $15–$100

Review moat

Great223.49

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.92–$76.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Returns

Bad5.9%

return rate — above 5% kills the launch gate

Market size

Bad$31K

$31K/yr · 167K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

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