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traffic light costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible42.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$37.40avg listing price — sweet spot $15–$100
Price range
Incredible$28.34–$60.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$37K$37K/yr · 43K searches
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
Returns
Bad10.5%return rate — above 5% kills the launch gate
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand