56
toy story plush
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$23.36avg listing price — sweet spot $15–$100
Growth
Great+81.3%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$7.94–$57.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,852.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 397K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale