34
toy katana
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great135.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$10.06–$31.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 419K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand