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towel robe
Skip itSoft demand (-32.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$87.98avg listing price — sweet spot $15–$100
Review moat
Good1,132.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$460K$460K/yr · 569K searches
Price range
Okay$21.69–$187.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.7%90-day search growth — must beat 0% to launch