41
tory burch wallet
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great281.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$78.22avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$10.03–$172.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$308K$308K/yr · 788K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price