40
toothless onesie
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$40.65avg listing price — sweet spot $15–$100
Review moat
Great119.58avg incumbent reviews — the moat a new listing must climb
Price range
Good$23.52–$127.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 344K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Returns