34
tooth fairy costume
Skip itHigh returns (11.8%) — this niche doesn't clear our bar today.
Avg price
Great$21.59avg listing price — sweet spot $15–$100
Price range
Great$8.02–$49.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,423.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 163K searches
Returns
Bad11.8%return rate — above 5% kills the launch gate
Signals High Returns