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tommy copper headache
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$54.70avg listing price — sweet spot $15–$100
Price range
Great$7.72–$106.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Market size
Okay$184K$184K/yr · 201K searches
Returns
Okay4.1%return rate — above 5% kills the launch gate
Review moat
Okay3,952.79avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand