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tom lizard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible13.4avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$18.75avg listing price — sweet spot $15–$100
Price range
Good$9.87–$21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.6%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$15K$15K/yr · 84K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier