45
toddler sperrys for boys
Skip itHigh returns (10.5%) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$33.60avg listing price — sweet spot $15–$100
Price range
Great$11.78–$69.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good768.88avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$39K$39K/yr · 167K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.5%return rate — above 5% kills the launch gate
Signals High Returns