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42

toddler skeleton costume

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A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 75Conversion 6Competition 43Returns 28Price range 77Avg price 87Brand share 60Review moat 55Quality gap 25

Avg price

Great$19.99

avg listing price — sweet spot $15–$100

Price range

Great$8.99–$36.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+59.7%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Good1,307.4

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$25K

$25K/yr · 286K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Search terms