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toddler plaid shirt
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$16.84avg listing price — sweet spot $15–$100
Price range
Great$8.51–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,837.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad9.0%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 202K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch
Signals High Returns