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toddler north face jacket
Skip itSoft demand (-72.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$67.59avg listing price — sweet spot $15–$100
Review moat
Good821.61avg incumbent reviews — the moat a new listing must climb
Price range
Okay$15.92–$236.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 540K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-72.2%90-day search growth — must beat 0% to launch
Returns
Bad13.1%return rate — above 5% kills the launch gate