35
toddler fur coat
Skip itSoft demand (-89.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.33avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$13.14–$47.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great236avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 219K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-89.3%90-day search growth — must beat 0% to launch
Returns
Bad17.2%return rate — above 5% kills the launch gate
Signals High Returns