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toddler christmas shirt
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great209avg incumbent reviews — the moat a new listing must climb
Growth
Great+72.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Price range
Good$8.49–$24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad$26K$26K/yr · 90K searches