40
toddler cardigan
Skip itSoft demand (-39.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Price range
Good$9.87–$27.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,573.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay$111K$111K/yr · 603K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.6%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.5%90-day search growth — must beat 0% to launch
Signals High Returns