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toddler boy undershirts
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.72avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$7.05–$24.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$90K$90K/yr · 125K searches
Review moat
Bad14,133.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-38.6%90-day search growth — must beat 0% to launch