42
toad hat
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.92avg listing price — sweet spot $15–$100
Review moat
Great191.2avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.42–$58.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 295K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate