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thriller jacket
Worth a lookShows demand growing +267.8% this quarter, but weak search conversion (0.1%) keeps it on the watch list.
Growth
Incredible+267.8%90-day search growth — must beat 0% to launch
Avg price
Great$63.76avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great481.82avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.73–$127.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$21K$21K/yr · 233K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale