37
thor wig
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$15.63–$28.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Review moat
Great274.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Returns
Bad10.7%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 16K searches
Signals High Returns