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thor costume
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.50avg listing price — sweet spot $15–$100
Price range
Great$12.59–$66.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great352.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 311K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale