58
thongs
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Market size
Great$1.2M$1.2M/yr · 6.6M searches
Price range
Good$6.49–$28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,826.78avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand