42
thobe
Skip itSoft demand (-52.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.44avg listing price — sweet spot $15–$100
Price range
Incredible$20.17–$61.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good559.19avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$73K$73K/yr · 572K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.5%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate
Signals High Returns