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thing 1 headband
Skip itSoft demand (-90.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great112.23avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 70K searches
Price range
Bad$6.54–$15.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-90.6%90-day search growth — must beat 0% to launch