40
thing 1 and thing 2 costumes kids
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.61avg listing price — sweet spot $15–$100
Price range
Great$9.44–$110.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great426.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 136K searches
Growth
Bad-89.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale