39
thin blue line
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.09avg listing price — sweet spot $15–$100
Price range
Great$6.10–$46.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,350.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 143K searches